EXCLUSIVE Free Training from Amazon Best-Selling Author & SaaS Branding Expert, Jed Morley:
How to Master SaaS Messaging: From Mixed Messages to Market Clarity
Discover the messaging shifts successful SaaS leaders make to cut through the noise, attract the right customers, and win more deals—without spending more on ads or redesigning the product.
Start Date & Time: 10/02/2025, 11:00 AM MDT
If you’ve ever felt like your SaaS story is “too complex” for prospects to get … or that your message isn't landing … this free masterclass will share a proven process for clarifying your messaging so buyers lean in and say “Yes, this is for me!”
What you'll discover in this
free masterclass:
Secret #1:
Scaling Beyond Founder-Led Sales
How to scale your business beyond founder-led sales with a proven process that shares your best sales messages across your entire team.
Secret #2:
Validating Your Messaging
How to test and refine your messaging with input from your best customers and partners to go to market with data-driven confidence.
Secret #3:
Going to Market with Consistency
How to consistently communicate the right messages to the right audiences across customer segments and channels.
Key Takeaways:
Learn the reason why many SaaS companies struggle to scale beyond founder-led sales and how to avoid this blind spot.
Learn how to translate technical features into customer language that makes prospects feel your product was built for them.
Learn how to avoid the #1 messaging mistake SaaS startups make that silently kills conversions.
Learn a simple framework for answering “What does your product do?” so clearly it sparks immediate buying intent.
Learn how to position your SaaS as the only viable option—even in a crowded market.
MEET THE HOST
Jed Morley is the founder of Backstory®, creator of The Backstory Brand Wheel Framework®, and the Author of "Building a Brand that Scales, How to Unlock Hidden Value in Your Brand and Business".
For over 20 years, he’s helped leaders in SaaS, financial services, and professional services clarify their purpose, communicate their value and align their teams to drive profitable growth and multiply enterprise value.
Let's write your
success story together.
Jed provides CEOs with a Practical branding framework and real-world examples to lead their teams in clarifying brand purpose, articulating brand promise, and codifying company culture.
The resulting internal-external brand alignment accelerates growth by making and keeping a meaningful promise at scale. Alignment catapults organizations to top performance.
Carine Strom Clark
Four-time CEO and venture capitalist
Jed Morley takes the complex task of identifying, articulating, and expressing a brand down into consumable and orderly components that fit within a comprehensive framework. Not
Not only does he make the process understandable and actionable, but with so many good stories, it is very relatable.
Jed’s fundamental explanation of branding as making and keeping promises resonates deeply with me. I’ve had the opportunity to work with Jed on branding projects and have seen firsthand how his approach
to building a brand that scales works.
One rebranding project he led played a central part in our company growing from a small sideshow startup to being the leader in a new multibillion-dollar software category.
Garin Hess
serial entrepreneur;
founder and CEO, Consensus
I love great models and frameworks—especially those that distill complex ideas into actionable insights. Morley doesn’t just present theory—he lays out a structured, deeply practical approach that demystifies branding and makes it accessible to founders, leaders, and teams who want to create something enduring.
His Backstory Brand Wheel Framework is a game-changer, providing a clear, scalable methodology for defining, articulating, and executing a brand strategy that truly resonates.
Mark Abbott
founder and CEO, Ninety